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VITINHO CHAGAS

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Opa! I’m a Senior Art Director at GUT, based in São Paulo, Brazil.

  1. Files of Freedom

  2. The Zé Theory

  3. #eKingPelé

  4. We Are Mello

  5. Fanthletics

  6. NotMammals

  7. SSB 25 years

  8. Let's Rock the Break

  9. Personal Project


Don't be shy

︎ +55 21 996661137

︎ vitor.silvachagas@gmail.com

︎ linkedin



About
︎︎︎

I’ve been working as an art director for the past ten years. Throughout my career, I’ve created award-winning work for clients such as Budweiser, Coca-Cola, Puma, PepsiCo, KitKat, Hershey’s, Peugeot, Citroën, and Mercado Livre, collaborating with great teams on both regional and global projects.



Recognitions
︎︎︎

︎ Cannes Lions

1x Gold - Files of Freedom | Mercado Livre
1x Silver - Files of Freedom | Mercado Livre

1x Bronze - Files of Freedom | Mercado Livre

1x Bronze - The Zé Theory | Zé Delivery

4x Shortlist - Files of Freedom | Mercado Livre


︎ D&Ad

1x Graphite - Files of Freedom | Mercado Livre
1x Shortlist - Files of Freedom | Mercado Livre

1x Shortlist - We Are Mello | Coca-Cola


︎ Clio Awards
3x Bronze - Files of Freedom | Mercado Livre

1x Finalist - #eKingPelé | Puma


︎ Andy Awards
1x Gold - The Zé Theory | Zé Delivery


︎ The One Show

2x Merit - Files of Freedom | Mercado Livre

1x Merit - We Are Mello | Coca-Cola

1x Shortlist - #eKingPelé | Puma


︎ El Ojo de Ibero America

1x Gold - #eKingPelé | Puma


︎ CCSP (Brazilian Creative Club)

1x Silver -  Fanthletics | Budweiser
1x Silver -  Files of Freedom | Mercado Livre
1x Bronze -  Fanthletics | Budweiser
2x Bronze -  Files of Freedom | Mercado Livre
2x Bronze -  The Zé Theory | Zé Delivery
2x Bronze -  We Are Mello | Coca-Cola
1x Bronze -  #eKingPelé | Puma
5x In Book -  #eKingPelé | Puma

1x In Book -  NotMammals | NotCo
1x In Book -  A Fila Anda | Olla


︎ London International Awards (LIA)

Creative LIAison Mentee | 2022


︎ Young Lions Brazil

Finalist | 2022


︎ Cresta Awards

1x Bronze -  #eKingPelé | Puma

3x Finalist -  #eKingPelé | Puma


︎ AdForum PHNX

2x Bronze -  #eKingPelé | Puma


Experience
︎︎︎

GUT SP 
DAVID The Agency
Wieden+Kennedy
GUT SP
AlmapBBDO
BETC/Havas
Ogilvy & Mather
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Thanks for visiting
©2019-2026

Vitinho Chagas

︎︎︎
Creative Art Director

#eKingPelé | Puma 


In 1969, King Pelé scored his thousandth goal wearing Puma boots. But younger generations never got to see him play and grew up with different idols.

To celebrate this historic moment and change that, Puma decided to pay tribute to Pelé with another thousand goals. This time, on a different field: online.



The visual identity combined elements of the player, his glory, and his status as the King — all blended into an atmosphere that brought together the online and offline pitches.

The choice of blue was more than just a design decision. It was deeply personal. Blue was a color Pelé held dear, echoing the name of his mother, Celeste. In Portuguese, “celeste” means sky blue — a connection that evokes a sense of nostalgia and pays tribute to Pelé’s personal history.



My role: Concept, Art Direction and Design.
@BETC/Havas

Recognitions

Clio Awards
1x Shortlist

The One Show
1x Shortlist
El Ojo 
1x Gold
CCSP
1x Bronze
5x In Book
Cresta Awards
1x Bronze
3x Finalist

AdForum PHNX
2x Bronze


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