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VITINHO CHAGAS

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Opa! I'm a Senior Art Director currently working at DAVID The Agency and based in São Paulo, Brazil.

  1. Files of Freedom

  2. The Zé Theory

  3. #eKingPelé

  4. We Are Mello

  5. Fanthletics

  6. SSB 25 years

  7. Let's Rock the Break

  8. New Peugeot 208

  9. Personal Project


Don't be shy

︎ +55 21 996661137

︎ vitor.silvachagas@gmail.com

︎ linkedin



About
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I've been working as an art director for the past ten years. Throughout my career, I created some award-winning projects for clients such as Budweiser, Coca-Cola, Puma, Pepsico, KitKat, Hershey's, Peugeot, Citroën, and Mercado Livre, always helping great teams to create regional and global projects.



Recognitions
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︎ Cannes Lions

1x Gold - Files of Freedom | Mercado Livre
1x Silver - Files of Freedom | Mercado Livre

1x Bronze - Files of Freedom | Mercado Livre

1x Bronze - The Zé Theory | Zé Delivery

4x Shortlist - Files of Freedom | Mercado Livre


︎ D&Ad

1x Graphite - Files of Freedom | Mercado Livre
1x Shortlist - Files of Freedom | Mercado Livre

1x Shortlist - We Are Mello | Coca-Cola


︎ Clio Awards
3x Bronze - Files of Freedom | Mercado Livre

1x Finalist - #eKingPelé | Puma


︎ Andy Awards
1x Gold - The Zé Theory | Zé Delivery


︎ The One Show

2x Merit - Files of Freedom | Mercado Livre

1x Merit - We Are Mello | Coca-Cola

1x Shortlist - #eKingPelé | Puma


︎ El Ojo de Ibero America

1x Gold - #eKingPelé | Puma


︎ CCSP (Brazilian Creative Club)

1x Silver -  Fanthletics | Budweiser
1x Silver -  Files of Freedom | Mercado Livre
1x Bronze -  Fanthletics | Budweiser
2x Bronze -  Files of Freedom | Mercado Livre
2x Bronze -  The Zé Theory | Zé Delivery
2x Bronze -  We Are Mello | Coca-Cola
1x Bronze -  #eKingPelé | Puma
5x In Book -  #eKingPelé | Puma

1x In Book -  A Fila Anda | Olla


︎ London International Awards (LIA)

Creative LIAison Mentee | 2022


︎ Young Lions Brazil

Finalist | 2022


︎ Cresta Awards

1x Bronze -  #eKingPelé | Puma

3x Finalist -  #eKingPelé | Puma


︎ AdForum PHNX

2x Bronze -  #eKingPelé | Puma


Experience
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DAVID The Agency 
Wieden+Kennedy
GUT SP
AlmapBBDO
BETC/Havas
Ogilvy & Mather
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Thanks for visiting
©2019-2025

Vitinho Chagas

︎︎︎
Creative Art Director

#eKingPelé | Puma 


In 1969, King Pelé scored his thousandth goal wearing a Puma boot.But young ones didn't see him playing and had different idols.

To celebrate this historical moment and change that, Puma decided to pay tribute with another thousand goals. This time, it is in a different field: online.



The visual identity combined elementsof the player, the glory, and the king. All mixed within an atmosphere createdby the online and offline pitch.

The choice of blue color is not a mere design decision but a profoundly personal one. It’s the color Pelé holds dear, a hue that echoes his mother’s name, Celeste. In Portuguese, Celeste means Sky Blue, a color that evokes a sense of nostalgia and respect for their personal history.



My role: Concept, Art Direction and Design.
@BETC/Havas

Recognitions

Clio Awards
1x Shortlist

The One Show
1x Shortlist
El Ojo 
1x Gold
CCSP
1x Bronze
5x In Book
Cresta Awards
1x Bronze
3x Finalist

AdForum PHNX
2x Bronze


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