Sea Shepherd Brazil | 25 years anniversary
Sea Shepherd, the fiercest non-profit organization in the world, celebrated 25 years of fighting to protect Brazil’s marine ecosystem from politicians, businesspeople, corporations, and brainless people who finance, support, or engage in illegal fishing.
So, to mark the occasion, we decided to launch a commemorative collection of T-shirts printed with real newspaper stories about how much of a pain in the ass we’ve been to those trying to profit from exploiting the ocean.
If they hated our T-shirts before, imagine now.
Those fish-slaying fuckers.
My role: Concept, Art Direction and Design.
@Wieden+Kennedy