NotMammals | NotCo
Brazil grew up watching Parmalat’s milk-loving mammals. But growing up comes with a few discoveries — including the fact that dairy doesn’t love everyone back. For many people, it can mean bloating, stomach aches, diarrhea and other unwanted consequences.
So what if you could keep everything you love about milk and leave dairy behind? That’s where NotMilk comes in, delivering the familiar taste and texture of milk, minus the part that doesn’t always agree with you.
My role: Concept, Art Direction and Design.
@DAVID THE AGENCY
Recognitions
CCSP (Brazilian Creative Club)
In Book
In Book