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VITINHO CHAGAS

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Opa! I'm a Senior Art Director currently working at DAVID The Agency and based in São Paulo, Brazil.

  1. Files of Freedom

  2. The Zé Theory

  3. #eKingPelé

  4. We Are Mello

  5. Fanthletics

  6. SSB 25 years

  7. Let's Rock the Break

  8. New Peugeot 208

  9. Personal Project


Don't be shy

︎ +55 21 996661137

︎ vitor.silvachagas@gmail.com

︎ linkedin



About
︎︎︎

I've been working as an art director for the past ten years. Throughout my career, I created some award-winning projects for clients such as Budweiser, Coca-Cola, Puma, Pepsico, KitKat, Hershey's, Peugeot, Citroën, and Mercado Livre, always helping great teams to create regional and global projects.



Recognitions
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︎ Cannes Lions

1x Gold - Files of Freedom | Mercado Livre
1x Silver - Files of Freedom | Mercado Livre

1x Bronze - Files of Freedom | Mercado Livre

1x Bronze - The Zé Theory | Zé Delivery

4x Shortlist - Files of Freedom | Mercado Livre


︎ D&Ad

1x Graphite - Files of Freedom | Mercado Livre
1x Shortlist - Files of Freedom | Mercado Livre

1x Shortlist - We Are Mello | Coca-Cola


︎ Clio Awards
3x Bronze - Files of Freedom | Mercado Livre

1x Finalist - #eKingPelé | Puma


︎ Andy Awards
1x Gold - The Zé Theory | Zé Delivery


︎ The One Show

2x Merit - Files of Freedom | Mercado Livre

1x Merit - We Are Mello | Coca-Cola

1x Shortlist - #eKingPelé | Puma


︎ El Ojo de Ibero America

1x Gold - #eKingPelé | Puma


︎ CCSP (Brazilian Creative Club)

1x Silver -  Fanthletics | Budweiser
1x Silver -  Files of Freedom | Mercado Livre
1x Bronze -  Fanthletics | Budweiser
2x Bronze -  Files of Freedom | Mercado Livre
2x Bronze -  The Zé Theory | Zé Delivery
2x Bronze -  We Are Mello | Coca-Cola
1x Bronze -  #eKingPelé | Puma
5x In Book -  #eKingPelé | Puma

1x In Book -  A Fila Anda | Olla


︎ London International Awards (LIA)

Creative LIAison Mentee | 2022


︎ Young Lions Brazil

Finalist | 2022


︎ Cresta Awards

1x Bronze -  #eKingPelé | Puma

3x Finalist -  #eKingPelé | Puma


︎ AdForum PHNX

2x Bronze -  #eKingPelé | Puma


Experience
︎︎︎

DAVID The Agency 
Wieden+Kennedy
GUT SP
AlmapBBDO
BETC/Havas
Ogilvy & Mather
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Thanks for visiting
©2019-2025

Vitinho Chagas

︎︎︎
Creative Art Director

New Peugeot 208 - Visual Identity | Peugeot


In 2020 Peugeot decided to launch in Brazil its new car: the New Peugeot 208. The campaign
was divided in two phases, each one with its own visual identity.



Phase 01
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The QR Car



For this first, as a teaser, we covered some cars with QR Codes so they can know more about this release and made their own reservation to buy the firsts units in Brazil. Then we made all this QR aesthetics to communicate this activation. 



Phase 02
︎︎︎
Launch


For the second phase we went through a modern and classy way. A minimalist aesthetic with a bold grid usage.



My role: Art Direction and Design
@BETC / Havas


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