VITINHO CHAGAS

︎︎︎

Opa! I’m a Senior Art Director at GUT, based in São Paulo, Brazil.

  1. Files of Freedom

  2. The Zé Theory

  3. #eKingPelé

  4. We Are Mello

  5. Fanthletics

  6. NotMammals

  7. SSB 25 years

  8. Let's Rock the Break

  9. Personal Project



Don't be shy

︎ +55 21 996661137

︎ vitor.silvachagas@gmail.com

︎ linkedin




About
︎︎︎

I’ve been working as an art director for the past ten years. Throughout my career, I’ve created award-winning work for clients such as Budweiser, Coca-Cola, Puma, PepsiCo, KitKat, Hershey’s, Peugeot, Citroën, and Mercado Livre, collaborating with great teams on both regional and global projects.



Recognitions
︎︎︎

︎ Cannes Lions

1x Gold - Files of Freedom | Mercado Livre
1x Silver - Files of Freedom | Mercado Livre

1x Bronze - Files of Freedom | Mercado Livre

1x Bronze - The Zé Theory | Zé Delivery

4x Shortlist - Files of Freedom | Mercado Livre


︎ D&Ad

1x Graphite - Files of Freedom | Mercado Livre
1x Shortlist - Files of Freedom | Mercado Livre

1x Shortlist - We Are Mello | Coca-Cola


︎ Clio Awards
3x Bronze - Files of Freedom | Mercado Livre

1x Finalist - #eKingPelé | Puma


︎ Andy Awards
1x Gold - The Zé Theory | Zé Delivery


︎ The One Show

2x Merit - Files of Freedom | Mercado Livre

1x Merit - We Are Mello | Coca-Cola

1x Shortlist - #eKingPelé | Puma


︎ El Ojo de Ibero America

1x Gold - #eKingPelé | Puma


︎ CCSP (Brazilian Creative Club)

1x Silver -  Fanthletics | Budweiser
1x Silver -  Files of Freedom | Mercado Livre
1x Bronze -  Fanthletics | Budweiser
2x Bronze -  Files of Freedom | Mercado Livre
2x Bronze -  The Zé Theory | Zé Delivery
2x Bronze -  We Are Mello | Coca-Cola
1x Bronze -  #eKingPelé | Puma
5x In Book -  #eKingPelé | Puma

1x In Book -  NotMammals | NotCo
1x In Book -  A Fila Anda | Olla


︎ London International Awards (LIA)

Creative LIAison Mentee | 2022


︎ Young Lions Brazil

Finalist | 2022


︎ Cresta Awards

1x Bronze -  #eKingPelé | Puma

3x Finalist -  #eKingPelé | Puma


︎ AdForum PHNX

2x Bronze -  #eKingPelé | Puma


Experience
︎︎︎

GUT SP 
DAVID The Agency
Wieden+Kennedy
GUT SP
AlmapBBDO
BETC/Havas
Ogilvy & Mather
+




Thanks for visiting
©2019-2026

Vitinho Chagas

︎︎︎
Creative Art Director


Files of Freedom



We released a downloadable ‘featpack’, completely free of copyright restrictions, with an original isolated Pabllo vocal track, beats, videos, and photos in chroma key. So anyone can launch their feat with our queen.

Full project ︎︎︎




The Zé Theory



In Brazil, it's impossible to separate soccer from superstition. In 2022, we discovered something really important: every time Brazil won a World Cup, a player named "Zé" was on the pitch.

Full project ︎︎︎



#eKingPele 




50 years ago, the King, Pelé, scored his thousandth goal. To celebrate the anniversary, we helped the King of Football score his thousandth goal again. This time, in a video game.

Full project ︎︎︎





We are Mello



To launch the new Coca-Cola flavor in partnership with DJ Marshmello, we created the first IRL game on Twitch. It was a 60-minute, one-of-a-kind experience streamed in more than 12 countries and watched over 600k times, where players joined Marshmello on a mission to retrieve the new Coca-Cola flavor and launch it to the world.

Full project ︎︎︎



Fanthletics




Have you ever thought about the amount of strength, sweat, and dedication it takes to lift a music fan onto your shoulders, run to the next stage, or even swim over a crowd?

Full project ︎︎︎




NotMammals




Brazil grew up with Parmalat’s iconic milk-loving mammals. But those kids grew up too — and learned that dairy doesn’t always love them back. NotMilk brings the taste and texture they remember, without everything they’d rather forget.

Full project ︎︎︎





SSB 25 years




Sea Shepherd, the fiercest non-profit organization in the world, celebrated 25 years of fighting to protect Brazil’s marine ecosystem from politicians, businesspeople, corporations, and brainless people who finance, support, or engage in illegal fishing.

Full project ︎︎︎





Let's Rock the Break 



In 2022, for the first time, KitKat sponsored Rock in Rio, the biggest music festival in the world. It was even more significant after two years of a pandemic with no festivals.

Full project ︎︎︎





Personal Project



One day, I thought about how to represent scientific theories through modern graphic design. Click to see the result.

Full project ︎︎︎